Founder — Matt Punter
I am
the founder of Flip360. The vision, the equity, the final escalation, the person whose name is on the cap table.
I need
a single screen that shows me where my $42M FY31 trajectory is on track or off, where my money is being spent, where the next dollar of growth is coming from, and what blockers need a founder decision today.
So I can
make the 2–3 founder-level decisions per week that compound into a $42M exit by FY31 — raise/no-raise, hire/no-hire, scope-creep/scope-cut, escalation/no-escalation.
So that (financial outcome)
investors fund the SAFE ($500k @ $4M cap), Series A ($3M @ $12M+) and exit-stage rounds at the valuations modelled in /investors/financial-model.
Who fills this role
Matt Punter · Founder · CEO · Equity holder · Human role · PHASE 1 — PRE G4 CUTOVER
The CRM screens I use
- Founder dashboard — trajectory progress vs FY27→FY31 plan
- CoSai engagement P&L — Carla's framework actuals vs budget
- Steerco decision log — D101 through D207 status
- Equity & cap table — SAFE/Series A readiness
- Investor pipeline — who has the IM, where they are
- Exit valuation tracker — multiple of revenue model
My KPIs (every one is linked to the FY31 trajectory)
| KPI | Target | Anchored to (financial source-of-truth) |
|---|---|---|
| FY31 revenue trajectory | $42M | investors.tsx ASSUMPTIONS |
| SAFE close | $500k @ $4M cap | investors.tsx ASSUMPTIONS.safe |
| Exit valuation at low scenario | $248M (62× pre-seed) | investors.tsx pre-seed return |
| Steerco decisions closed per fortnight | ≥ 8 | engagement.tsx STEERCO_DECISIONS |
What good looks like
Matt opens the founder dashboard once a day. Sees the 5 KPIs trending green. Approves the 2–3 escalations Carla has surfaced. Makes the 1 hard call this week (e.g. cut WS5 scope to free WS2 budget). Closes laptop. The system runs.
What bad looks like
Matt is in 14 slack threads, 3 email chains and 2 Steerco rooms trying to find out what's actually happening. Decisions queued behind context-gathering. The trajectory drifts because the founder is operating instead of deciding.
Who I work with
Reports to: — (top of the chain)
Works with: PMO Director / CFO CMO Platform Admin Investor (Read-Only)