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Flip360 CRM

Peer Handoff Ring · exec-tier cooperation (Doctrine v1.4 P12 · peer semantics)

Peer-to-peer between CEO · CFO · CMO. Distinct from top-down CEO directives. 4 types: ask, deliverable, context-share, blocking-issue. Every close records an outcome_summary + evidence_ref (Doctrine P8).
Inbound (to you)
Catch up Friday morning for financial modelling diacussikn
ASK
Let me know if 9-11.30 works please Carla. Thanks. Matt
From CEO (Matt Punter) · created 2026-07-09 02:26:47 · status open · no SLA
Outbound (from you)
No open handoffs from your role.
Recently closed (4)
Attribution model for last-touch vs first-touch — need CFO sign-off on cohort definition
ASK
From CMO (Corrina McGowan) · delivered 2026-07-06 11:15
Outcome: Signed off — using data-driven multi-touch with time-decay weight over a 30-day window. Cohort defined by conversion-week (aligns to revenue recognition). All investor-facing reports use this methodology from 2026-07-06 forward. Historic reports preserved with old model + footnote. (docs/finance/attribution_methodology_v1_signed.md)
Runway briefing · 34 days to zero at current burn · 3 scenarios
DELIVERABLE
To CEO (Matt Punter) · delivered 2026-07-06 08:55
Outcome: Received and acknowledged by Matt at Monday briefing. Scenario (b) accepted as PMO-plan-of-record. Matt to prioritise Rachel Wong + Tom Reilly diligence close before 2026-07-20. (docs/pmo/cfo_weekly_briefing_2026-07-06.md)
Investor seat P&L snapshot for SC#3 pre-brief
ASK
From CEO (Matt Punter) · delivered 2026-07-04 15:44
Outcome: One-pager delivered — 3 signed + 1 soft-committed + 2 diligence + 2 meeting-booked + 2 introduced. £150k banked · £250k in-flight · £100k pipeline. Runway 47 days baseline, 112 days if all diligence closes. (docs/pmo/sc3_investor_seat_pnl_v1.pdf)
CAC ceiling for July · £400/member
ASK
To CMO (Corrina McGowan) · delivered 2026-07-03 16:22
Outcome: Confirmed — July blended CAC modelled at £312/member across LinkedIn (£280) + MFAA (£340) + FAAA (£420 — cap this channel) + organic (£40). All under £400 ceiling with 22% margin. Reduced FAAA spend by 30% to hit ceiling comfortably. (docs/marketing/july_paid_media_plan_v2.md)
Create a new peer handoff
CFO · Workflow
CFO exec-tier cockpit · CFO-A ([email protected]) is my AI analyst · 4 panels: Runway · Unit Econ · Engine Health · Seat P&L · Doctrine v1.4 P11+P12 · Data is seed — demo ribbon shows on every panel

 CFO — Carla Oliver

I am
the CFO of Flip360. External fractional through CoSai CFO Services. My exec-tier surface is separate from my PMO Director spine — this cockpit is where I run finance-of-the-business, not governance-of-the-programme.
I need
a live runway board (cash · burn · days-to-zero), unit economics that reconcile against seed data (CAC, LTV, gross margin, payback), commission engine health (H1→H4 latency, reconciliation gap, KPMG anchoring cadence), and investor seat P&L (10 seats × $50k, committed vs banked vs deployed).
So I can
give Matt a defensible finance answer inside 5 minutes for any investor question, keep the commission engine — the money-of-record spine — anchored and reconciled, and sign ABA batches with human authority (never delegated to agents).
So that (financial outcome)
the £500k raise closes on evidence rather than narrative, the burn clock to 2026-08-01 cutover holds, and Flip360 crosses BAU with clean books and a live investor P&L.
You are on the Shared / cross-lane
Doctrine v1.1 · Two-lane operating model
New Business →
cmo community-manager compliance-officer
Retained Business →
customer-success
Shared ·
finance-operator founder pmo-director-cfo cto data-analyst legal people-ops
Your AI colleague · [email protected]
Standing by — nothing to report
Contract
My view
What I need to do next
Manager’s view
What my manager sees
AI’s view
What my AI colleague is doing
Your AI colleague · [email protected]
Standing by — nothing to report
Contract
AI colleague ledger — [email protected]
Every action taken today, on the same schema as human actions (Blended Workforce Doctrine Principle 5).
WhenVerbWhatSubjectHuman tap?
No AI actions logged.
No blockages. Flow is healthy.
What good looks like
Carla opens the CFO cockpit Monday. Runway 127 days, burn on plan. Unit econ tab shows LTV/CAC 3.2, gross margin 58%. Engine health green: last KPMG anchor 4 days ago, reconciliation gap 0.03%. Seat P&L: 7 of 10 seats banked, 3 committed-not-banked with named partners. CFO-A analyst surfaces 2 bottom-up observations (payback lengthening in vertical X, mortgage-broker seat commitment aging). Carla decides which to escalate to Matt. Everything cited.
What bad looks like
Carla opens 4 tabs to answer one investor question. Runway is a spreadsheet Slack-shared 3 weeks ago. Commission engine reconciliation is a Sunday-night manual scrub. Seat P&L lives in Carla's head. Matt asks "how are we tracking" and gets a story instead of numbers with anchors.
Matt's page